Installing AdTarget on WordPress

This guide covers two ways to add AdTarget tracking to your WordPress site: using a plugin or manual installation.

Recommended: The manual method is fastest and doesn’t require installing any plugins.

Method 1: Manual Installation (Recommended)

The simplest way to add tracking code to WordPress.

Access Theme Editor

Log in to your WordPress admin panel, go to Appearance → Theme File Editor, and select your active theme from the dropdown.

Edit header.php

In the file list, click header.php and find the <head> section. Add the tracking code inside it:


<!-- AdTarget Tracking -->
<script
  defer
  data-website-id="atid_YOUR_WEBSITE_ID"
  data-domain="yourdomain.com"
  src="https://adtarget.io/track.js"
></script>

Replace atid_YOUR_WEBSITE_ID with your actual website ID and yourdomain.com with your domain, then click Update File.

Verify Installation

Visit your site, then open your AdTarget dashboard — you should see tracking activity within a few seconds.

Method 2: Using a Plugin

If you’re not comfortable editing theme files, use a code insertion plugin.

Using “Insert Headers and Footers” Plugin

Install the Plugin

Install and activate the Insert Headers and Footers plugin.

Add the Code

Go to Settings → Insert Headers and Footers. In the Scripts in Header box, paste:


<script
  defer
  data-website-id="atid_YOUR_WEBSITE_ID"
  data-domain="yourdomain.com"
  src="https://adtarget.io/track.js"
></script>

Save Changes

Replace atid_YOUR_WEBSITE_ID with your website ID and yourdomain.com with your domain, then click Save.

Using “Code Snippets” Plugin

Install the Plugin

Install and activate the Code Snippets plugin.

Create a Snippet

Go to Snippets → Add New and name it “AdTarget Tracking”. Add this PHP code:


function adtarget_tracking_code() {
    echo '<script defer src="https://adtarget.io/track.js" data-website-id="atid_YOUR_WEBSITE_ID" data-domain="yourdomain.com"></script>';
}
add_action('wp_head', 'adtarget_tracking_code');

Activate the Snippet

Replace YOUR_WEBSITE_ID with your website ID, set it to run on “Front-end only”, and save and activate.

Method 3: Child Theme (Advanced)

If you use a child theme, add to your functions.php:


function adtarget_enqueue_tracking() {
    wp_enqueue_script(
        'adtarget-tracker',
        'https://adtarget.io/track.js',
        array(),
        null,
        false // Load in head
    );
}
add_action('wp_enqueue_scripts', 'adtarget_enqueue_tracking');
 
// Add custom attributes to the script tag
add_filter('script_loader_tag', function($tag, $handle) {
    if ($handle === 'adtarget-tracker') {
        return str_replace(
            ' src',
            ' defer data-website-id="atid_YOUR_WEBSITE_ID" data-domain="yourdomain.com" src',
            $tag
        );
    }
    return $tag;
}, 10, 2);

Adding to Specific Pages Only

Using a Page Builder

If you use Elementor, Divi, or another page builder:

Edit your landing page
Add an HTML widget/module
Paste the tracking code
Save and publish

Using Conditional Logic

Add this to your theme’s functions.php to load only on specific pages:


function adtarget_conditional_tracking() {
    // Only load on pages with ID 123 or 456
    if (is_page(array(123, 456))) {
        echo '<script defer src="https://adtarget.io/track.js" data-website-id="atid_YOUR_WEBSITE_ID" data-domain="yourdomain.com"></script>';
    }
}
add_action('wp_head', 'adtarget_conditional_tracking');

Multiple Funnels on the Same Domain

Need different Telegram channels for different sections of your site? For example, yoursite.com and yoursite.com/uk each leading to separate channels.

How it works: Create a separate site in AdTarget for each funnel. Each site gets its own tracking code and Telegram channel.

Using WPCode Plugin (Recommended)

Create Multiple Sites in AdTarget

In your AdTarget dashboard , create one site per funnel:

Site 1: yoursite.com → connects to your main channel
Site 2: yoursite.com/uk → connects to your UK channel

Create Separate Snippets

In WordPress, go to Snippets → Add Snippet and create one snippet per funnel:

Snippet 1 (Main site):


<script defer data-website-id="atid_abc123" data-domain="yourdomain.com" src="https://adtarget.io/track.js"></script>

Snippet 2 (UK funnel):


<script defer data-website-id="atid_xyz789" data-domain="yourdomain.com" src="https://adtarget.io/track.js"></script>

Set Page Rules

For each snippet, use Smart Conditional Logic:

Snippet 1: URL does not contain /uk
Snippet 2: URL contains /uk

Using PHP Conditional Logic

Add this to your theme’s functions.php:


function adtarget_multi_funnel_tracking() {
    $uri = $_SERVER['REQUEST_URI'];
 
    if (strpos($uri, '/uk') === 0) {
        // UK funnel
        $site_id = 'atid_xyz789';
    } else {
        // Main site
        $site_id = 'atid_abc123';
    }
 
    echo '<script defer data-website-id="' . $site_id . '" data-domain="yourdomain.com" src="https://adtarget.io/track.js"></script>';
}
add_action('wp_head', 'adtarget_multi_funnel_tracking');

Important: Make sure each page only loads one tracking script. Remove any global tracking code if using this method.

WordPress-Specific Tips

Caching plugins: After adding the code, clear your cache in WP Super Cache, W3 Total Cache, or your caching plugin.

Multisite installations:

Add the code to each site separately, or
Use a network-activated plugin for global tracking

Theme updates:

If editing theme files directly, use a child theme
Theme updates will overwrite your changes otherwise

Troubleshooting

Code not appearing on site?

Clear all caches (WordPress + browser)
Check if your theme uses a custom header structure
Verify you’re editing the active theme

JavaScript errors in console?

Check for conflicts with other plugins
Try disabling optimization/minification plugins temporarily

Admin bar issues?

The tracking code is designed to work with the admin bar
Log out to test as a regular visitor

Need Help?

Having issues with WordPress installation? Contact support with:

Your WordPress site URL
Theme name
List of active plugins
Any error messages