The Complete Guide to Telegram Marketing in 2025

Telegram has exploded in popularity, with over 900 million monthly active users. For media buyers, this presents a massive opportunity—and a unique challenge.

Why Telegram?

Unlike other social platforms, Telegram offers:

• No algorithm interference — Your messages reach 100% of subscribers
• High engagement rates — 80%+ open rates are common
• Direct monetization — Premium subscriptions, paid channels, affiliate marketing
• Global audience — Strong in Europe, Asia, Middle East, and Latin America

The Attribution Problem

Here’s the challenge: when you run Meta Ads to drive Telegram subscribers, you’re essentially sending traffic into a black hole.

What happens:

1. User clicks your ad
2. Lands on your website
3. Clicks “Join Telegram”
4. Joins your channel

What Meta sees:

1. User clicked your ad
2. …that’s it

Without proper attribution, Meta can’t optimize your campaigns. You’re paying for clicks, not conversions.

The Solution: Server-Side Attribution

The key is tracking the entire user journey:

1. Capture the click — When users land from an ad, capture the Meta click ID
2. Track the session — Create a session linking the click to the visitor
3. Generate unique links — Give each visitor a trackable Telegram invite
4. Detect the join — Use a Telegram bot to detect when they join
5. Send the conversion — Report back to Meta via CAPI

This creates a closed feedback loop. Meta knows which clicks become subscribers.

Setting Up Your Campaign

Step 1: Choose Your Landing Page Strategy

Option A: Direct Link

Ad → Landing Page → Telegram

Simple, but lower conversion rates. Users might not be ready to commit.

Option B: Lead Magnet

Ad → Landing Page → Lead Magnet → Telegram

Offer something valuable (guide, checklist, video) in exchange for joining. Higher conversion rates.

Option C: Content Preview

Ad → Content Sample → "Join for More" → Telegram

Show a taste of your content, then invite them to join for the full experience.

Step 2: Optimize Your Landing Page

Key elements:

• Clear value proposition — Why should they join?
• Social proof — Subscriber count, testimonials
• Single CTA — One big “Join Telegram” button
• Fast loading — Every second costs conversions

Step 3: Set Up Tracking

With AdTarget:

1. Install the tracking code on your landing page
2. Connect your Telegram bot
3. Add your Meta Pixel credentials
4. Start running ads

Step 4: Campaign Structure

Campaign Objective: Conversions (AdTarget supports Lead, Purchase, CompleteRegistration, Subscribe, and Custom events — choose the one matching your campaign goal)

Audience: Start broad, let Meta optimize

• Interest-based targeting relevant to your content
• Lookalike audiences from your email list or existing subscribers

Creative:

• Use Telegram branding (people recognize it)
• Show a preview of your content
• Include subscriber count if impressive

Budget: Start small ($20-50/day) until you see positive signals

Measuring Success

Track these metrics:

Good benchmarks:

• CTR: 1-3%
• Join Rate: 10-30%
• Cost per Join: $0.50-$3 (varies by niche)

Common Mistakes

1. Not tracking conversions — Flying blind wastes budget
2. Too many CTAs — Confuses visitors
3. Wrong campaign objective — Use Conversions, not Traffic
4. Ignoring creative fatigue — Refresh ads every 2-4 weeks
5. Not testing audiences — Let Meta find your buyers

Advanced Strategies

Retargeting

Create audiences of:

• Page visitors who didn’t join
• People who clicked but didn’t reach the page
• Lookalikes of your best subscribers

Multi-Channel Funnels

Use Telegram as part of a larger funnel:

Meta Ad → Landing Page → Telegram → Email List → Product

Content Sequencing

In Telegram, deliver a content sequence that builds trust:

• Day 1: Welcome + best content
• Day 3: More value
• Day 5: Social proof
• Day 7: Offer

Tools You’ll Need

• AdTarget — Attribution tracking (adtarget.io )
• Landing page builder — Webflow, Framer, or WordPress
• Creative tools — Canva for ads, Figma for landing pages
• Analytics — Meta Events Manager + AdTarget dashboard

Getting Started

1. Create your Telegram channel
2. Set up a simple landing page
3. Install AdTarget tracking
4. Connect your Meta Pixel
5. Launch a small test campaign
6. Analyze results and scale winners

The media buyers who figure out Telegram attribution first will have a significant advantage. The platform is still underutilized compared to Instagram or Facebook, and the engagement rates are unmatched.

Start small, track everything, and scale what works.

Ready to track your Telegram conversions? Get started with AdTarget  — free trial available.